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Foster's and indya.com promote Formula 1

7/28/2001

Bangalore, India - July 28, 2001 (PRN): indya.com, the ultimate Internet home for India and Foster's, the Australian Beer announced the launch of yet another initiative together - 'Formula Oz', a multi-channel promotion for the Formula1 2001 Grand Prix Season. Created by indya.com exclusively for Foster's - the official sponsor of Grand Prix, www.indya.com/formula1 is a complete site dedicated to the most happening, exhilarating & fascinating sport - the F1 championship. This follows the stupendous success of 'Aussie-Tour' created by indya.com for Fosters to promote the Australian cricket tour in India.

On http://www.indya.com/formula1, racing fans can tune into their favorite Grand Prix Championships (GP) for the entire season. From the latest news on the French F1 Grand Prix - its results, drivers' standings & constructors' standings to profiles of drivers & their teams, the channel has it all. Covering the forthcoming events of the season such as GP of Great Britain, Germany, Belgium, Italy & more, the site aims to build interest among users & provide live coverage of the races

Neeti Chopra, Vice President - Ad Sales & Business Development, indya.com said, "We are very happy to partner with Foster's India Limited once again to provide online support to their brand & its association with one of most exciting sports events in the world - the Formula 1 series. www.indya.com/formula1

Speaking on the occasion, Pradeep Gidwani, Managing Director - Foster's India Limited said, "Fosters is an official sponsor of Grand Prix. Our endeavor in India is to create awareness about Formula One. After the online promotion of the 'Aussie Tour' on indya.com, we have extended our association with Indya to promote - Formula Oz, a site designed to create interest among users about Formula 1 in India, thereby strengthening Foster's association with the most exhilarating sporting event in the world."

Apart from Formula 1 related information, the micro site contains lots of interactive contests like the Team 'em' Up & Formula1 Trivia games. Coming up in the next few weeks on the site are customized games based around the F1 theme wherein users will get a chance to race in their virtual Ferraris/BMWs and win exclusive Foster's F1 memorabilia/gear. To further promote the online promotion of Formula Oz, Foster's & indya.com will hold interesting on ground promotions/contest across major metros in India in the coming weeks.

Last month indya.com launched the 'Dekhte Dekhte 2 Lakh' contest for Hyundai to promote their flagship brand in India - 'Santro'. indya.com not only created a micro-site for Hyundai but also integrated the online campaign with the television medium through KBC. The campaign was a run-away success and received tremendous response.

About Foster's India Ltd.

Foster's India Limited is part of the Foster's Brewing Group. Foster's is a fast growing international brand associated with fun, good humour as well as its no-worries attitude and easy-going, "Australianess". With India and Australia sharing important traits - hot (thirsty) climates and a love of sport, particularly cricket, Foster's India plans to develop a strong alliance between Australia's famous beer and one of the world's diverse nations - India.

Foster's worldwide is strongly associated with sporting excellence, and has a strong tradition of premium sports sponsorship. The past few years have seen Foster's establish a strong association with Formula One Grand Prix, the world's fastest growing spectator sports, and recently having brought the thrill and excitement of the Sydney 2000 Olympic Games to sports-lovers across the world along with world class-cricket and rugby.

About indya.com

indya.com, the Ultimate Internet Home for India - a Microland company (www.microlandgroup.com) personifies the Indian Id - irreverent, witty, wise, wild, wacky and fun, with 42 interactive services and products, across entertainment & leisure; information & knowledge; utilities & services. The existing services & channels on indya.com are Astrology, Bookmark, Chat, CineMaa, Directory, Discussions, Downloads, eCampus, eForms, eMail, Finance, Infotech, KBC, Mobile, Music, News, Search, Shopping, Singles Club, Sports, STAR, Travel, US Edition, Yellow Pages & Youth. The portal has also tied-up with 34 leading online and 'brick & 'mortar' companies to offer 20 partner channels to its users. After the acquisition of net2travel.com, indya.com has already become one of the leading players in the online Indian travel industry and offers its users extensive and reliable travel packages through Indya Travel.

For more information, contact:

Sandeep Dahiya
Manager - Communications
Indya.com Portals Pvt. Ltd.
Tel: 080 5523940
Fax: 080 5522501
Email: sandeepd@indya.net
http://www.indya.com/formula1